The Identification of the Dynamic Discrete-Choice Model with Stockpiling

We study the identification of the discount factor for dynamic discrete-choice (DDC) models of demand with stockpiling of a storable good. We show that the DDC has built-in exclusion restrictions that set-identify the discount factor without requiring any auxiliary assumptions. We compare this approach to previous work that assumes auxiliary structure on the storage cost function, clarifying how such structure generates exclusion restrictions and the corresponding data moments used for identification. Our key results show that these auxiliary restrictions are not necessary for identification; but that they are testable and can be included to achieve point identification and improve statistical efficiency. Using a case study of laundry detergent from earlier published work, we find a mean discount factor estimate of $0.957$, rejecting myopic models of choice in favor of the dynamic model. In counterfactual simulations, we show that some of the promotional lift during a discount period is indeed due to forward-buying. However, we predict considerably higher incremental sales compared to a standard discrete-choice model, which predicts that promotional discounts mainly cause substitution between brands. These results contribute to the long-standing discussion about the effectiveness of price promotions.

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Publication Details

Journal
Marketing Science
Published
2026-10-08
DOI
https://doi.org/10.1287/mksc.2024.1280
Primary Topic
Consumer Market Behavior and Pricing
Type
article
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article

The Identification of the Dynamic Discrete-Choice Model with Stockpiling

Jean‐Pierre Dubé, Xinyao Kong, Vaness Alwan
Marketing Science
Consumer Market Behavior and Pricing
article

The Identification of the Dynamic Discrete-Choice Model with Stockpiling

Jean‐Pierre Dubé, Xinyao Kong, Vaness Alwan
article en

Abstract

We study the identification of the discount factor for dynamic discrete-choice (DDC) models of demand with stockpiling of a storable good. We show that the DDC has built-in exclusion restrictions that set-identify the discount factor without requiring any auxiliary assumptions. We compare this approach to previous work that assumes auxiliary structure on the storage cost function, clarifying how such structure generates exclusion restrictions and the corresponding data moments used for identification. Our key results show that these auxiliary restrictions are not necessary for identification; but that they are testable and can be included to achieve point identification and improve statistical efficiency. Using a case study of laundry detergent from earlier published work, we find a mean discount factor estimate of $0.957$, rejecting myopic models of choice in favor of the dynamic model. In counterfactual simulations, we show that some of the promotional lift during a discount period is indeed due to forward-buying. However, we predict considerably higher incremental sales compared to a standard discrete-choice model, which predicts that promotional discounts mainly cause substitution between brands. These results contribute to the long-standing discussion about the effectiveness of price promotions.

Marketing Science
The University of Texas at Dallas (US), University of Illinois Chicago (US), University of Chicago (US)
Openalex Percentile: Top 6%
Consumer Market Behavior and Pricing
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The Identification of the Dynamic Discrete-Choice Model with Stockpiling — Jean‐Pierre Dubé, Xinyao Kong, et al. · Marketing Science (2026) | TGRS Research Map | TGRS