Pengaruh Kualitas Pelayanan dan Harga Produk terhadap Kepuasan Pelanggan pada Perusahaan Trading Mesin Injeksi Plastik Pt. Asia Bahtera Solusitech

This study aims to analyze the influence of service quality and product price on customer satisfaction levels at PT. Asia Bahtera Solusitech. Customer satisfaction is the result of a consumer's evaluation after comparing their expectations with the performance of the product or service received; in this context, it is significantly influenced by service quality and price. Service quality represents the company's ability to meet customer expectations, while product price reflects the economic value paid by consumers to obtain that satisfaction. Employing a quantitative approach, this study explores the impact of these two variables on the customer population of PT. Asia Bahtera Solusitech. Data were collected from 82 respondents using a Likert-scale questionnaire. The sampling technique applied was probability sampling, specifically the simple random sampling method. Statistical analysis methods utilized include validity testing, reliability testing, classical assumption testing, t-tests, F-tests, the coefficient of determination test, and multiple linear regression analysis.