How Wisconsin Extension Educators Talk About Climate Change Without Talking About ``Climate Change''

Climate change touches all areas of Extension's programming. To understand how educators approach talking about climate change with constituents, we interviewed 15 Extension educators and three program managers in Wisconsin. Crops and Soils educators view climate change as interwoven with their work, Financial Education educators view it as mostly disconnected, and Community Economic Development educators range between these extremes. Educators in all three programs avoid the polarizing phrase ``climate change,'' instead focusing on specific, local, and relatable issues. Educators show empathy and emphasize resilience (adaptation) rather than mitigation. These findings can inform Extension's organizational strategy on climate change.

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Publication Details

Journal
Journal of Extension
Published
2026-10-05
DOI
https://doi.org/10.66752/1077-5315.5862
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
0.00
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article

How Wisconsin Extension Educators Talk About Climate Change Without Talking About ``Climate Change''

Todd P. Newman, Sky Hershberger
Journal of Extension
Climate Change Communication and Perception
article

How Wisconsin Extension Educators Talk About Climate Change Without Talking About ``Climate Change''

Todd P. Newman, Sky Hershberger
article en

Abstract

Climate change touches all areas of Extension's programming. To understand how educators approach talking about climate change with constituents, we interviewed 15 Extension educators and three program managers in Wisconsin. Crops and Soils educators view climate change as interwoven with their work, Financial Education educators view it as mostly disconnected, and Community Economic Development educators range between these extremes. Educators in all three programs avoid the polarizing phrase ``climate change,'' instead focusing on specific, local, and relatable issues. Educators show empathy and emphasize resilience (adaptation) rather than mitigation. These findings can inform Extension's organizational strategy on climate change.

Journal of ExtensionVol. 64(2)
University of Wisconsin System (US), University of Wisconsin–Madison (US), University of Wisconsin–Extension (US)
Openalex Percentile: Top 5%
Climate Change Communication and Perception
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How Wisconsin Extension Educators Talk About Climate Change Without Talking About ``Climate Change'' — Todd P. Newman, Sky Hershberger · Journal of Extension (2026) | TGRS Research Map | TGRS