A Micro-Skit as Citizen Journalism: A Multimodal Discourse Analysis of Short-Form Video Aesthetics on Nigerian TikTok and Instagram Reels

This study examined how short-form video creators used satirical and sarcastic micro-skits as a form of citizen journalism in Nigeria. The study was anchored on three basic theories: Media Ecology, Social Semiotic Multimodality, and Participatory Culture. Using a Multimodal Discourse Analysis framework, supplemented by descriptive quantitative content analysis, the research examined how digital micro-skit creators deployed visual, auditory, textual, kinetic, linguistic, and editing aesthetics to document social realities, critique political governance, and circumvent mainstream media censorship. The research analysed a stratified sample of 80 micro-skits (TikTok Micro-Skits: N = 40; Instagram Reels: N = 40) produced by Oga Sabinus, Taaooma, Brain Jotter, and Mr Macaroni between January 1 and June 30, 2026. Using a mixed-methods content analysis (quantitative and qualitative), the study discovered 9 emergent civic themes, 7 visual technical metrics, 9 linguistic modes, 12 literary codes, 12 editing elements, and 11 auditory variables. The quantitative findings showed that platform design significantly affected creative choices. TikTok was dominated by high-density production elements, featuring a higher use of Trending Sounds (77.5%) and Comedic Zooms (82.5%). Conversely, Instagram Reels leaned towards longer narrative structures, showing a higher presence of Continuous Background Music (70%) and Medium Shots (55%). Qualitatively, the study demonstrated how digital creators combined sound and imagery to critique complex socio-political issues, such as Economic Survival, Corruption & Accountability. By blending local cultural styles with platform-specific tools, these creators, transitioning from ordinary comedic entertainers into vital digital archivists, turned short digital comedy into an effective platform for public critique and civic expression.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-10-05
DOI
https://doi.org/10.5281/zenodo.23155186
Primary Topic
Media and Digital Communication
Type
article
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article

A Micro-Skit as Citizen Journalism: A Multimodal Discourse Analysis of Short-Form Video Aesthetics on Nigerian TikTok and Instagram Reels

Nwaezeihenatuoha, Peter Chukwughalum1*, Ohaja, Edith Ugochi2
Zenodo (CERN European Organization for Nuclear Research)
Media and Digital Communication
article

A Micro-Skit as Citizen Journalism: A Multimodal Discourse Analysis of Short-Form Video Aesthetics on Nigerian TikTok and Instagram Reels

Nwaezeihenatuoha, Peter Chukwughalum1*, Ohaja, Edith Ugochi2
article en

Abstract

This study examined how short-form video creators used satirical and sarcastic micro-skits as a form of citizen journalism in Nigeria. The study was anchored on three basic theories: Media Ecology, Social Semiotic Multimodality, and Participatory Culture. Using a Multimodal Discourse Analysis framework, supplemented by descriptive quantitative content analysis, the research examined how digital micro-skit creators deployed visual, auditory, textual, kinetic, linguistic, and editing aesthetics to document social realities, critique political governance, and circumvent mainstream media censorship. The research analysed a stratified sample of 80 micro-skits (TikTok Micro-Skits: N = 40; Instagram Reels: N = 40) produced by Oga Sabinus, Taaooma, Brain Jotter, and Mr Macaroni between January 1 and June 30, 2026. Using a mixed-methods content analysis (quantitative and qualitative), the study discovered 9 emergent civic themes, 7 visual technical metrics, 9 linguistic modes, 12 literary codes, 12 editing elements, and 11 auditory variables. The quantitative findings showed that platform design significantly affected creative choices. TikTok was dominated by high-density production elements, featuring a higher use of Trending Sounds (77.5%) and Comedic Zooms (82.5%). Conversely, Instagram Reels leaned towards longer narrative structures, showing a higher presence of Continuous Background Music (70%) and Medium Shots (55%). Qualitatively, the study demonstrated how digital creators combined sound and imagery to critique complex socio-political issues, such as Economic Survival, Corruption & Accountability. By blending local cultural styles with platform-specific tools, these creators, transitioning from ordinary comedic entertainers into vital digital archivists, turned short digital comedy into an effective platform for public critique and civic expression.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 9%
Media and Digital Communication
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A Micro-Skit as Citizen Journalism: A Multimodal Discourse Analysis of Short-Form Video Aesthetics on Nigerian TikTok and Instagram Reels — Nwaezeihenatuoha, Peter Chukwughalum1*, Ohaja, Edith Ugochi2 · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS