Visual Plant Imagery and Property Valuation: A Descriptive Analysis
Online home profiles with more plant imagery are associated with higher property valuations, even after accounting for extensive property, neighborhood, listing, and market factors.
Authors
- Nathan M. Fong (ORCID: https://orcid.org/0000-0001-7891-3262)
- Maureen Morrin (ORCID: https://orcid.org/0000-0002-2113-1793)
- Ning Ye (ORCID: https://orcid.org/0000-0002-9838-8001)
- Yuqian Chang (ORCID: https://orcid.org/0000-0001-7146-6519)
Institutions
- Rutgers, The State University of New Jersey (US)
- Western University (CA)
- Stockton University (US)
- Ivey Business School
Publication Details
- Journal
- Marketing Science
- Published
- 2026-10-05
- DOI
- https://doi.org/10.1287/mksc.2025.0145
- Primary Topic
- Housing Market and Economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00