Does the TikTok Feed Lean Right? Exposure to Political Content Among Non-Partisan Users in Germany

We evaluated disparities in exposure to partisan content among new, nonpartisan TikTok users. We performed a sock puppet audit using 118 automated users in Germany ahead of three regional elections in 2024 and the federal election in 2025 (N = 266.161 videos). The design allowed us to account for past individual user behavior, user networks, location, and time. Overall, general political content constitutes 5%–7% of nonpolitical user feeds in our sample. When nonpartisan users encounter unsolicited political content, it is more likely to feature videos mentioning and supporting the far-right populist Alternative für Deutschland (AfD) party relative to all other parties. Further descriptive analysis shows that content by the AfD is associated with a higher volume of accounts and a higher number of viral videos.

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Publication Details

Journal
Political Communication
Published
2026-10-05
DOI
https://doi.org/10.1080/10584609.2026.2733320
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00
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article

Does the TikTok Feed Lean Right? Exposure to Political Content Among Non-Partisan Users in Germany

Ulrich Köhler, Licia Bobzien, Roland Verwiebe, Jasper Tjaden et al.
Political Communication
Social Media and Politics
article

Does the TikTok Feed Lean Right? Exposure to Political Content Among Non-Partisan Users in Germany

Ulrich Köhler, Licia Bobzien, Roland Verwiebe, Jasper Tjaden, Johannes Wolfgram, Aaron Philipp, Sarah Weißmann
article en

Abstract

We evaluated disparities in exposure to partisan content among new, nonpartisan TikTok users. We performed a sock puppet audit using 118 automated users in Germany ahead of three regional elections in 2024 and the federal election in 2025 (N = 266.161 videos). The design allowed us to account for past individual user behavior, user networks, location, and time. Overall, general political content constitutes 5%–7% of nonpolitical user feeds in our sample. When nonpartisan users encounter unsolicited political content, it is more likely to feature videos mentioning and supporting the far-right populist Alternative für Deutschland (AfD) party relative to all other parties. Further descriptive analysis shows that content by the AfD is associated with a higher volume of accounts and a higher number of viral videos.

Political Communication
University of Potsdam (DE)
Openalex Percentile: Top 5%
Social Media and Politics
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