What Does a Trip to Japan Cost? Visitor Spending by Category, Trip Length, Nationality and Prefecture from the Japan Tourism Agency Inbound Consumption Trend Survey, 2015–2026, with Travel Prices, the Yen and an Asia-Pacific Comparison

We describe what a trip to Japan costs a foreign visitor using the Japan Tourism Agency's Inbound Consumption Trend Survey. In 2025 a general visitor spent ¥228,782 in Japan, excluding the international flight, over an average stay of 9.5 nights: USD 1,530 at the annual average rate, or ¥24,082 (USD 161) a night. Including the round-trip fare or package fee, the trip cost ¥320,361 (USD 2,142); visitors who bought their own ticket paid ¥92,432 (USD 617.99) for it, and US buyers ¥181,409 (USD 1,212.88). Lodging took 36.7% of spending in Japan. Between 2019 and 2025 spending per visitor rose 44.3% in yen but only 5.2% in dollars, because a dollar bought 37.2% more yen; lodging spending rose 77.6% in yen and 29.4% in dollars, while shopping fell in dollars from USD 489.19 to USD 408.75. The consumer price index for hotel and inn charges was 37.1% above its 2019 level in 2025, against 11.9% for all items, and Japan's price level fell from 106.5 to 65.7 (United States = 100) between 2019 and 2024. Spending per visitor ranged from ¥105,058 for South Koreans to ¥392,251 for Germans; British visitors (¥391,320) spent 3.72 times as much as South Koreans, and a night in Tokyo cost ¥27,643, 2.21 times Hyogo. US visitors spent ¥527,369 (USD 3,525.93) on a whole trip over 12.0 nights. In April–June 2026, spending per visitor was ¥244,457 (USD 1,534.12). At USD 161 a night Japan sat mid-range among ten Asia-Pacific destinations with comparable data.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-10-04
DOI
https://doi.org/10.5281/zenodo.23146881
Primary Topic
Diverse Aspects of Tourism Research
Type
article
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article

What Does a Trip to Japan Cost? Visitor Spending by Category, Trip Length, Nationality and Prefecture from the Japan Tourism Agency Inbound Consumption Trend Survey, 2015–2026, with Travel Prices, the Yen and an Asia-Pacific Comparison

Daniel R. Whitcombe, Anneliese Kurz
Zenodo (CERN European Organization for Nuclear Research)
Diverse Aspects of Tourism Research
article

What Does a Trip to Japan Cost? Visitor Spending by Category, Trip Length, Nationality and Prefecture from the Japan Tourism Agency Inbound Consumption Trend Survey, 2015–2026, with Travel Prices, the Yen and an Asia-Pacific Comparison

Daniel R. Whitcombe, Anneliese Kurz
article en

Abstract

We describe what a trip to Japan costs a foreign visitor using the Japan Tourism Agency's Inbound Consumption Trend Survey. In 2025 a general visitor spent ¥228,782 in Japan, excluding the international flight, over an average stay of 9.5 nights: USD 1,530 at the annual average rate, or ¥24,082 (USD 161) a night. Including the round-trip fare or package fee, the trip cost ¥320,361 (USD 2,142); visitors who bought their own ticket paid ¥92,432 (USD 617.99) for it, and US buyers ¥181,409 (USD 1,212.88). Lodging took 36.7% of spending in Japan. Between 2019 and 2025 spending per visitor rose 44.3% in yen but only 5.2% in dollars, because a dollar bought 37.2% more yen; lodging spending rose 77.6% in yen and 29.4% in dollars, while shopping fell in dollars from USD 489.19 to USD 408.75. The consumer price index for hotel and inn charges was 37.1% above its 2019 level in 2025, against 11.9% for all items, and Japan's price level fell from 106.5 to 65.7 (United States = 100) between 2019 and 2024. Spending per visitor ranged from ¥105,058 for South Koreans to ¥392,251 for Germans; British visitors (¥391,320) spent 3.72 times as much as South Koreans, and a night in Tokyo cost ¥27,643, 2.21 times Hyogo. US visitors spent ¥527,369 (USD 3,525.93) on a whole trip over 12.0 nights. In April–June 2026, spending per visitor was ¥244,457 (USD 1,534.12). At USD 161 a night Japan sat mid-range among ten Asia-Pacific destinations with comparable data.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 7%
Diverse Aspects of Tourism Research
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