FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework
Based on an abductive analysis of 54 opinion, editorial, and analytical articles published between 2019 and 2025 in nine English-speaking Sub-Saharan African countries, this study examines negotiation of the place of AI within journalism. Conceptualizing AI hype as a form of metajournalistic discourse, the study finds that discussions about AI in journalism in Sub-Saharan Africa are driven by a fear of missing out and a call for a decolonial approach to the technology’s adoption in a way sensitive to the region’s context.
Authors
- Bruce Mutsvairo (ORCID: https://orcid.org/0000-0001-7520-9739)
- Danford Zirugo (ORCID: https://orcid.org/0000-0002-5129-1616)
Publication Details
- Journal
- Cogitatio (Cogitatio)
- Published
- 2026-10-07
- DOI
- https://doi.org/10.17645/mac.12571
- Primary Topic
- Media Studies and Communication
- Type
- article
- Field-Weighted Citation Impact
- 0.00