FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework

Based on an abductive analysis of 54 opinion, editorial, and analytical articles published between 2019 and 2025 in nine English-speaking Sub-Saharan African countries, this study examines negotiation of the place of AI within journalism. Conceptualizing AI hype as a form of metajournalistic discourse, the study finds that discussions about AI in journalism in Sub-Saharan Africa are driven by a fear of missing out and a call for a decolonial approach to the technology’s adoption in a way sensitive to the region’s context.

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Publication Details

Journal
Cogitatio (Cogitatio)
Published
2026-10-07
DOI
https://doi.org/10.17645/mac.12571
Primary Topic
Media Studies and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework

Bruce Mutsvairo, Danford Zirugo
Cogitatio (Cogitatio)
Media Studies and Communication
article

FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework

Bruce Mutsvairo, Danford Zirugo
article en

Abstract

Based on an abductive analysis of 54 opinion, editorial, and analytical articles published between 2019 and 2025 in nine English-speaking Sub-Saharan African countries, this study examines negotiation of the place of AI within journalism. Conceptualizing AI hype as a form of metajournalistic discourse, the study finds that discussions about AI in journalism in Sub-Saharan Africa are driven by a fear of missing out and a call for a decolonial approach to the technology’s adoption in a way sensitive to the region’s context.

Cogitatio (Cogitatio)
Openalex Percentile: Top 5%
Media Studies and Communication
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FOMO in Sub-Saharan African AI Hype: The Quest for a Decolonized AI Adoption Framework — Bruce Mutsvairo, Danford Zirugo · Cogitatio (Cogitatio) (2026) | TGRS Research Map | TGRS