HOTEL GUEST PERCEPTIONS ON INFRASTRUCTURE SUPPORT FOR THE HOSPITALITY SECTOR: A STUDY ON ROADS, TRANSPORTATION FACILITIES, AND UTILITIES IN KORONADAL CITY

Infrastructure support plays an important role in shaping hotel guests’ experiences, yet limited research has examined its relationship with guest satisfaction in Koronadal City. This study assessed hotel guests’ perceptions of infrastructure support in terms of road accessibility and quality, transportation facilities, and availability and reliability of utilities and examined their relationship with overall hotel guest satisfaction. A quantitative descriptive correlational research design was employed among 100 hotel guests selected through simple random sampling. Data were gathered using a researcher developed questionnaire and analyzed using frequency, percentage, mean, standard deviation, Pearson Product Moment Correlation, and factorial analysis of variance at the 0.05 level of significance. Results showed that guests generally had favorable perceptions of road accessibility and quality (M = 3.56), transportation facilities (M = 3.58), and utilities (M = 3.82). Overall guest satisfaction was also favorable (M = 3.62). A strong positive and statistically significant relationship was found between perceived infrastructure support and overall guest satisfaction (r = .740, p < .001). Factorial analysis further indicated a significant main effect of sex on infrastructure perceptions, while age, place of origin, frequency of visit, and purpose of travel showed no significant individual effects. Significant interaction effects were also observed between sex and frequency of visit and between frequency of visit and purpose of travel. The findings highlight the importance of reliable infrastructure support in enhancing hotel guest experiences in Koronadal City.