Identifying a hidden market within the supported housing system in England: The value of a commercial determinants of health lens

This article broadens understanding of the Commercial Determinants of Health (CDoH) by applying this lens to supported housing, specifically non-commissioned supported exempt accommodation in England. While this housing type is required to operate not-for-profit as part of the welfare system, we illustrate how a ‘hidden market’ has emerged, creating for-profit opportunities for private gain, with harmful consequences for public health. The article draws on documentary analysis of government and academic reports to make a novel contribution to the CDoH field. We identify three ‘profit lanes’ for commercial gain with ramifications for public health: 1) a leasing model that allows property owners to extract profit from Housing Benefit payments, creating opportunity costs for public spending on public health; 2) strategic selection of lucrative places to invest capital for profit rather than in response to welfare needs, which risks undermining housing quality and tenant wellbeing; and 3) overcharging for support and housing services beyond covering costs, which risks undermining tenants’ income security, voice and control as key determinants of health. A CDoH lens and the concepts of a hidden market and profit lanes could be applied to analyse other areas of the welfare system in England that provide social goods (e.g., education) and in other country contexts.

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Publication Details

Journal
Critical Social Policy
Published
2026-09-30
DOI
https://doi.org/10.1177/02610183261487333
Primary Topic
Housing, Finance, and Neoliberalism
Type
article
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article

Identifying a hidden market within the supported housing system in England: The value of a commercial determinants of health lens

Amy Barnes, Kelli Kennedy, Nicholas Pleace, Katie Pybus
Critical Social Policy
Housing, Finance, and Neoliberalism
article

Identifying a hidden market within the supported housing system in England: The value of a commercial determinants of health lens

Amy Barnes, Kelli Kennedy, Nicholas Pleace, Katie Pybus
article en

Abstract

This article broadens understanding of the Commercial Determinants of Health (CDoH) by applying this lens to supported housing, specifically non-commissioned supported exempt accommodation in England. While this housing type is required to operate not-for-profit as part of the welfare system, we illustrate how a ‘hidden market’ has emerged, creating for-profit opportunities for private gain, with harmful consequences for public health. The article draws on documentary analysis of government and academic reports to make a novel contribution to the CDoH field. We identify three ‘profit lanes’ for commercial gain with ramifications for public health: 1) a leasing model that allows property owners to extract profit from Housing Benefit payments, creating opportunity costs for public spending on public health; 2) strategic selection of lucrative places to invest capital for profit rather than in response to welfare needs, which risks undermining housing quality and tenant wellbeing; and 3) overcharging for support and housing services beyond covering costs, which risks undermining tenants’ income security, voice and control as key determinants of health. A CDoH lens and the concepts of a hidden market and profit lanes could be applied to analyse other areas of the welfare system in England that provide social goods (e.g., education) and in other country contexts.

Critical Social Policy
University of York (GB)
No poverty
Openalex Percentile: Top 8%
Housing, Finance, and Neoliberalism
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Identifying a hidden market within the supported housing system in England: The value of a commercial determinants of health lens — Amy Barnes, Kelli Kennedy, et al. · Critical Social Policy (2026) | TGRS Research Map | TGRS