From SEO to GEO: A Practical Framework for Measuring Brand Visibility in AI Search

This paper presents GEO Score, an experimental framework developed by Citevs to measure brand and professional visibility in AI-powered search environments. The framework combines AI Visibility, Information Accuracy, Recommendation Strength, Competitive Position, Entity Completeness, and Source Trust into a normalized score from 0 to 100. The paper describes the methodology, formula, testing structure, and its application to a professional Digital Entity case study.

Authors

Institutions

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-09-30
DOI
https://doi.org/10.5281/zenodo.23066247
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
article

From SEO to GEO: A Practical Framework for Measuring Brand Visibility in AI Search

Olekdandr Bocharov
Zenodo (CERN European Organization for Nuclear Research)
Ethics and Social Impacts of AI
article

From SEO to GEO: A Practical Framework for Measuring Brand Visibility in AI Search

Olekdandr Bocharov
article en

Abstract

This paper presents GEO Score, an experimental framework developed by Citevs to measure brand and professional visibility in AI-powered search environments. The framework combines AI Visibility, Information Accuracy, Recommendation Strength, Competitive Position, Entity Completeness, and Source Trust into a normalized score from 0 to 100. The paper describes the methodology, formula, testing structure, and its application to a professional Digital Entity case study.

Zenodo (CERN European Organization for Nuclear Research)
Citigroup (US)
Openalex Percentile: Top 7%
Ethics and Social Impacts of AI
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

From SEO to GEO: A Practical Framework for Measuring Brand Visibility in AI Search — Olekdandr Bocharov · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS