Understanding Consumers’ Interaction Experiences With Smart Objects:
Authors
- Akihiro Nishimoto (ORCID: https://orcid.org/0000-0002-0115-8251)
Institutions
- Kwansei Gakuin University (JP)
Publication Details
- Journal
- Quarterly Journal of Marketing
- Published
- 2026-09-29
- DOI
- https://doi.org/10.7222/marketing.2026.054
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00