Design and Marketing
Authors
- Wataru Uehara (ORCID: https://orcid.org/0000-0002-9127-6306)
Institutions
- Hitotsubashi University (JP)
Publication Details
- Journal
- Quarterly Journal of Marketing
- Published
- 2026-09-29
- DOI
- https://doi.org/10.7222/marketing.2026.052
- Primary Topic
- Service and Product Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00