Research on Innovative Strategies of AIGC Empowering Corporate New Media Communication——Taking the Official WeChat Account "High-speed Rail Sifang" as an Example

Against the backdrop that AIGC has comprehensively reshaped the logic of media production, new media operated by state-owned enterprises engaged in high-end equipment manufacturing have long been plagued by practical bottlenecks, including low efficiency of content production, difficulties in translating professional technical content into mass-accessible narratives, lack of audience hierarchical operation, monotonous visual expression, and delayed public opinion response. This article selects the WeChat Official Account "HighSpeed Rail Sifang" as the research subject. This paper constructs an innovative AIGC new media communication system tailored to state-owned high-end equipment manufacturers from five dimensions: full-link AIGC content production, segmented intelligent communication, multi-modal visual innovation, digital human interactive operation, and intelligent public opinion risk control. Combined with existing push cases of the official account, operable practical paths are designed. Meanwhile, ethical and management challenges such as content authenticity, data security and workforce transformation arising from technology implementation are sorted out, and supporting guarantee mechanisms are proposed.