DEVELOPING BUSINESS ENGLISH WRITING COMPETENCE AMONG UNIVERSITY ENTREPRENEURSHIP STUDENTS: THE ROLE OF GENRE-BASED INSTRUCTION AND FEEDBACK

English is an important means of communication in contemporary business and entrepreneurship. University entrepreneurship students may need to communicate with customers, investors, business partners, suppliers, and international organizations through professional emails, business proposals, reports, marketing texts, product descriptions, and business plans. Therefore, effective Business English writing is an important component of their future professional competence.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-09-29
DOI
https://doi.org/10.5281/zenodo.23040235
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
0.00
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article

DEVELOPING BUSINESS ENGLISH WRITING COMPETENCE AMONG UNIVERSITY ENTREPRENEURSHIP STUDENTS: THE ROLE OF GENRE-BASED INSTRUCTION AND FEEDBACK

Zinnira O'rmonova
Zenodo (CERN European Organization for Nuclear Research)
Management and Marketing Education
article

DEVELOPING BUSINESS ENGLISH WRITING COMPETENCE AMONG UNIVERSITY ENTREPRENEURSHIP STUDENTS: THE ROLE OF GENRE-BASED INSTRUCTION AND FEEDBACK

Zinnira O'rmonova
article en

Abstract

English is an important means of communication in contemporary business and entrepreneurship. University entrepreneurship students may need to communicate with customers, investors, business partners, suppliers, and international organizations through professional emails, business proposals, reports, marketing texts, product descriptions, and business plans. Therefore, effective Business English writing is an important component of their future professional competence.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 6%
Management and Marketing Education
DOIOpen Access PDFOpenAlex
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DEVELOPING BUSINESS ENGLISH WRITING COMPETENCE AMONG UNIVERSITY ENTREPRENEURSHIP STUDENTS: THE ROLE OF GENRE-BASED INSTRUCTION AND FEEDBACK — Zinnira O'rmonova · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS