Financial Competence in the RFL Classroom: Biographies of Russian Writers of the 19th Century and Banking Advertising Based on Classics as an Integrative Learning Resource

This study examines the linguistic features of economic discourse using descriptions of the financial activities of famous Russian writers and VTB TV commercials such as “VTB is a classic.” The phenomenon of financial communication among Russian writers and the linguistic features of modern bank advertising are of interest not only from the point of view of describing various discourses and their interaction, but also from the point of view of teaching Russian to foreign audiences whose future professional activities are related to economics, finance, or banking. Knowledge and understanding of economic relations in the field of finance by foreigners through understanding the biographical facts of famous people is methodologically appropriate and corresponds to the modern methodological paradigm, and turning to thematic videos is a modern means of visualizing educational topics that are difficult in terms of content and language.

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Publication Details

Journal
Scientific Research and Development Economics of the Firm
Published
2026-09-28
DOI
https://doi.org/10.12737/2306-627x-2026-15-3-96-105
Primary Topic
Language, Communication, and Linguistic Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Financial Competence in the RFL Classroom: Biographies of Russian Writers of the 19th Century and Banking Advertising Based on Classics as an Integrative Learning Resource

O. Haritonova, Elena Loshakova, E. Zozulya, L. Panova
Scientific Research and Development Economics of the Firm
Language, Communication, and Linguistic Studies
article

Financial Competence in the RFL Classroom: Biographies of Russian Writers of the 19th Century and Banking Advertising Based on Classics as an Integrative Learning Resource

O. Haritonova, Elena Loshakova, E. Zozulya, L. Panova
article en

Abstract

This study examines the linguistic features of economic discourse using descriptions of the financial activities of famous Russian writers and VTB TV commercials such as “VTB is a classic.” The phenomenon of financial communication among Russian writers and the linguistic features of modern bank advertising are of interest not only from the point of view of describing various discourses and their interaction, but also from the point of view of teaching Russian to foreign audiences whose future professional activities are related to economics, finance, or banking. Knowledge and understanding of economic relations in the field of finance by foreigners through understanding the biographical facts of famous people is methodologically appropriate and corresponds to the modern methodological paradigm, and turning to thematic videos is a modern means of visualizing educational topics that are difficult in terms of content and language.

Scientific Research and Development Economics of the FirmVol. 15(3)
Plekhanov Russian University of Economics (RU)
Openalex Percentile: Top 4%
Language, Communication, and Linguistic Studies
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