Who Profits from Amateurism? Rent Sharing in Modern College Sports

Intercollegiate amateur athletics in the United States have historically prevented student-athletes from receiving market wages, creating substantial economic rents that are primarily generated by men's football and basketball programs. Using financial data from college athletic departments, we estimate rent-sharing elasticities to measure how rents flow to women's sports and other men's sports and lead to increased spending on athletic facilities and coaches' salaries. Using player-level data, we find that the rent-sharing transfers spending away from students who are more likely to be Black and come from poor neighborhoods toward students more likely to be White and come from higher-income neighborhoods. (JEL I23, J15, J16, J31, L83, Z21, Z22)

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Publication Details

Journal
American Economic Journal Applied Economics
Published
2026-09-28
DOI
https://doi.org/10.1257/app.20220595
Primary Topic
Sports, Gender, and Society
Type
article
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article

Who Profits from Amateurism? Rent Sharing in Modern College Sports

Jordan Keener, Matthew Notowidigdo, Craig Garthwaite, Nicole Holz
American Economic Journal Applied Economics
Sports, Gender, and Society
article

Who Profits from Amateurism? Rent Sharing in Modern College Sports

Jordan Keener, Matthew Notowidigdo, Craig Garthwaite, Nicole Holz
article en

Abstract

Intercollegiate amateur athletics in the United States have historically prevented student-athletes from receiving market wages, creating substantial economic rents that are primarily generated by men's football and basketball programs. Using financial data from college athletic departments, we estimate rent-sharing elasticities to measure how rents flow to women's sports and other men's sports and lead to increased spending on athletic facilities and coaches' salaries. Using player-level data, we find that the rent-sharing transfers spending away from students who are more likely to be Black and come from poor neighborhoods toward students more likely to be White and come from higher-income neighborhoods. (JEL I23, J15, J16, J31, L83, Z21, Z22)

American Economic Journal Applied EconomicsVol. 18(4)
Northwestern University (US), National Bureau of Economic Research (US), Walmart (United States) (US), University of Michigan (US)
No poverty
Openalex Percentile: Top 5%
Sports, Gender, and Society
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Who Profits from Amateurism? Rent Sharing in Modern College Sports — Jordan Keener, Matthew Notowidigdo, et al. · American Economic Journal Applied Economics (2026) | TGRS Research Map | TGRS