Who Profits from Amateurism? Rent Sharing in Modern College Sports
Intercollegiate amateur athletics in the United States have historically prevented student-athletes from receiving market wages, creating substantial economic rents that are primarily generated by men's football and basketball programs. Using financial data from college athletic departments, we estimate rent-sharing elasticities to measure how rents flow to women's sports and other men's sports and lead to increased spending on athletic facilities and coaches' salaries. Using player-level data, we find that the rent-sharing transfers spending away from students who are more likely to be Black and come from poor neighborhoods toward students more likely to be White and come from higher-income neighborhoods. (JEL I23, J15, J16, J31, L83, Z21, Z22)
Authors
- Jordan Keener
- Matthew Notowidigdo
- Craig Garthwaite
- Nicole Holz
Institutions
- Northwestern University (US)
- National Bureau of Economic Research (US)
- Walmart (United States) (US)
- University of Michigan (US)
Publication Details
- Journal
- American Economic Journal Applied Economics
- Published
- 2026-09-28
- DOI
- https://doi.org/10.1257/app.20220595
- Primary Topic
- Sports, Gender, and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00