Development of Hotel Enterprises in Russian Regions through Cultural Code

This article analyzes the mechanisms for developing regional hotel businesses using a cultural code. Data from the Russian Ministry of Economic Development, hotel websites, and tourist reviews were used in this article. The following research methods were used: analysis, synthesis, and case studies. Current tourism trends, an analysis of tourist travel dynamics, and successful case studies are considered. The article analyzes the challenges and risks of integrating a regional cultural code into hotel management and offers recommendations for improving hotel operations through the cultural and event opportunities of the regions. The study emphasizes the role of a cultural code in enhancing hotel competitiveness and developing creative industries.