Three journeys, not one
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings New research into online food ordering finds that customer value is created and destroyed by three different mechanisms across the buying journey, and that platform brands quietly survive the failures that sink the restaurants beneath them. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Publication Details
- Journal
- Strategic Direction
- Published
- 2026-09-22
- DOI
- https://doi.org/10.1108/sd-09-2026-0250
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00