Three journeys, not one

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings New research into online food ordering finds that customer value is created and destroyed by three different mechanisms across the buying journey, and that platform brands quietly survive the failures that sink the restaurants beneath them. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Publication Details

Journal
Strategic Direction
Published
2026-09-22
DOI
https://doi.org/10.1108/sd-09-2026-0250
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
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Three journeys, not one

Strategic Direction
Consumer Retail Behavior Studies
article

Three journeys, not one

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Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings New research into online food ordering finds that customer value is created and destroyed by three different mechanisms across the buying journey, and that platform brands quietly survive the failures that sink the restaurants beneath them. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Strategic Direction
Zero hunger
Openalex Percentile: Top 6%
Consumer Retail Behavior Studies
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Three journeys, not one · Strategic Direction (2026) | TGRS Research Map | TGRS