THE EFFECT OF GAMIFIED DIGITAL TOOLS ON CREATIVE THINKING DEVELOPMENT IN PRIMARY SCHOOL STUDENTS: AN EXPERIMENTAL STUDY

This study examines the effect of gamified digital tools on the development of creative thinking in primary school students. An experiment was conducted with an experimental group, which engaged in a structured sequence of gamified creative tasks, and a control group, which followed the standard curriculum. Creative thinking was assessed before and after the intervention using indicators of fluency, flexibility, originality, and elaboration. The results indicate that structured use of gamified digital tools is associated with measurable gains in students' creative thinking, particularly in originality and flexibility.