The Transmedia Way

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Authors

Publication Details

Journal
Directory of Open access Books (OAPEN Foundation)
Published
2026-09-21
DOI
https://doi.org/10.17613/ndhpx-erp18
Primary Topic
Digital Games and Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The Transmedia Way

Max Giovagnoli
Directory of Open access Books (OAPEN Foundation)
Digital Games and Media
article

The Transmedia Way

Max Giovagnoli
article en

Abstract

This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a "captain's log" with 100 examples of the most relevant and original transmedia universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin's Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.

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The Transmedia Way — Max Giovagnoli · Directory of Open access Books (OAPEN Foundation) (2026) | TGRS Research Map | TGRS