When do patients co-produce? The roles of participation resources, transaction costs, and service outcomes in health care

Recent shifts toward patient-centered care position patients as active participants in health care delivery, yet limited empirical work explains when and why patients engage in co-production. Drawing on service-dominant logic and transaction cost theory, this study examines antecedents, constraints, and outcomes of patient co-production. Survey data from 482 U.S. patients reflecting on recent health care encounterstest a framework including patient expertise, perceived control, patient support resources, risk-taking, and benefits, with transaction costs as a moderator. Results indicate that perceived control, patient support resources, psychic benefits, and economic benefits positively influence patient co-production, whereas expertise and risk-taking do not. Transaction costs weaken the effects of perceived benefits on co-production, and co-production positively influences both patient satisfaction and repurchase intention.

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Publication Details

Journal
Health Marketing Quarterly
Published
2026-09-21
DOI
https://doi.org/10.1080/07359683.2026.2732796
Primary Topic
Mental Health and Patient Involvement
Type
article
Field-Weighted Citation Impact
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article

When do patients co-produce? The roles of participation resources, transaction costs, and service outcomes in health care

Serhiy Y. Ponomarov, Mark S. Rosenbaum, David M. Gligor, John Dickens
Health Marketing Quarterly
Mental Health and Patient Involvement
article

When do patients co-produce? The roles of participation resources, transaction costs, and service outcomes in health care

Serhiy Y. Ponomarov, Mark S. Rosenbaum, David M. Gligor, John Dickens
article en

Abstract

Recent shifts toward patient-centered care position patients as active participants in health care delivery, yet limited empirical work explains when and why patients engage in co-production. Drawing on service-dominant logic and transaction cost theory, this study examines antecedents, constraints, and outcomes of patient co-production. Survey data from 482 U.S. patients reflecting on recent health care encounterstest a framework including patient expertise, perceived control, patient support resources, risk-taking, and benefits, with transaction costs as a moderator. Results indicate that perceived control, patient support resources, psychic benefits, and economic benefits positively influence patient co-production, whereas expertise and risk-taking do not. Transaction costs weaken the effects of perceived benefits on co-production, and co-production positively influences both patient satisfaction and repurchase intention.

Health Marketing Quarterly
Florida Gulf Coast University (US), Citadel (US)
Openalex Percentile: Top 6%
Mental Health and Patient Involvement
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When do patients co-produce? The roles of participation resources, transaction costs, and service outcomes in health care — Serhiy Y. Ponomarov, Mark S. Rosenbaum, et al. · Health Marketing Quarterly (2026) | TGRS Research Map | TGRS