When do patients co-produce? The roles of participation resources, transaction costs, and service outcomes in health care
Recent shifts toward patient-centered care position patients as active participants in health care delivery, yet limited empirical work explains when and why patients engage in co-production. Drawing on service-dominant logic and transaction cost theory, this study examines antecedents, constraints, and outcomes of patient co-production. Survey data from 482 U.S. patients reflecting on recent health care encounterstest a framework including patient expertise, perceived control, patient support resources, risk-taking, and benefits, with transaction costs as a moderator. Results indicate that perceived control, patient support resources, psychic benefits, and economic benefits positively influence patient co-production, whereas expertise and risk-taking do not. Transaction costs weaken the effects of perceived benefits on co-production, and co-production positively influences both patient satisfaction and repurchase intention.
Authors
- Serhiy Y. Ponomarov
- Mark S. Rosenbaum (ORCID: https://orcid.org/0000-0001-6394-6694)
- David M. Gligor (ORCID: https://orcid.org/0000-0003-0819-4754)
- John Dickens
Institutions
- Florida Gulf Coast University (US)
- Citadel (US)
Publication Details
- Journal
- Health Marketing Quarterly
- Published
- 2026-09-21
- DOI
- https://doi.org/10.1080/07359683.2026.2732796
- Primary Topic
- Mental Health and Patient Involvement
- Type
- article
- Field-Weighted Citation Impact
- 0.00