Kaspi.kz's Strategic Expansion into Turkey: An M&A and Super-App Ecosystem Analysis

This research examines Kaspi.kz's strategic expansion into Turkey and evaluates the potential role of mergers and acquisitions in developing a broader fintech, e-commerce and super-app ecosystem. The analysis considers Kaspi.kz's existing business model, the Turkish fintech and e-commerce market, potential acquisition opportunities, strategic synergies, financial considerations and key risks associated with market entry and expansion. The research was conducted as a collaborative student research project focusing on M&A strategy, financial analysis and corporate development.