Marketing education during wartime in Ukraine: Descriptive results from a nationwide faculty and student study and reported practices supporting academic resilience

This report presents selected aggregate findings from a nationwide study of marketing education during wartime. It is designed as a citable descriptive research output and as a practical account of approaches used to sustain teaching and learning under conditions of prolonged disruption. The report is based on survey responses and anonymized faculty interviews collected in 2025. It does not identify individual participants or attribute findings to particular universities. The report has not undergone journal peer review.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-09-18
DOI
https://doi.org/10.5281/zenodo.22828455
Primary Topic
Management and Marketing Education
Type
preprint
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Marketing education during wartime in Ukraine: Descriptive results from a nationwide faculty and student study and reported practices supporting academic resilience

Nataliia Kochkina
Zenodo (CERN European Organization for Nuclear Research)
Management and Marketing Education
preprint

Marketing education during wartime in Ukraine: Descriptive results from a nationwide faculty and student study and reported practices supporting academic resilience

Nataliia Kochkina
preprint en

Abstract

This report presents selected aggregate findings from a nationwide study of marketing education during wartime. It is designed as a citable descriptive research output and as a practical account of approaches used to sustain teaching and learning under conditions of prolonged disruption. The report is based on survey responses and anonymized faculty interviews collected in 2025. It does not identify individual participants or attribute findings to particular universities. The report has not undergone journal peer review.

Zenodo (CERN European Organization for Nuclear Research)
University of Cagliari (IT)
Management and Marketing Education
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