Marketing education during wartime in Ukraine: Descriptive results from a nationwide faculty and student study and reported practices supporting academic resilience
This report presents selected aggregate findings from a nationwide study of marketing education during wartime. It is designed as a citable descriptive research output and as a practical account of approaches used to sustain teaching and learning under conditions of prolonged disruption. The report is based on survey responses and anonymized faculty interviews collected in 2025. It does not identify individual participants or attribute findings to particular universities. The report has not undergone journal peer review.
Authors
- Nataliia Kochkina (ORCID: https://orcid.org/0000-0003-2464-4081)
Institutions
- University of Cagliari (IT)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-09-18
- DOI
- https://doi.org/10.5281/zenodo.22828455
- Primary Topic
- Management and Marketing Education
- Type
- preprint