The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb

This paper examines the challenges of deploying an AI pricing tool developed by Airbnb and explores possible solutions.

Authors

Nitin Mehta (ORCID: https://orcid.org/0000-0002-9968-980X)
Mohsen Foroughifar

Institutions

University of Toronto (CA)
Carnegie Mellon University (US)

Publication Details

Journal: Marketing Science
Published: 2026-09-18
DOI: https://doi.org/10.1287/mksc.2024.0964
Primary Topic: Sharing Economy and Platforms
Type: article
Field-Weighted Citation Impact: 0.00

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article

The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb

Nitin Mehta, Mohsen Foroughifar

Sep 18, 2026

Marketing Science

Sharing Economy and Platforms

article

The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb

Nitin Mehta, Mohsen Foroughifar

September 18, 2026article en

Abstract

This paper examines the challenges of deploying an AI pricing tool developed by Airbnb and explores possible solutions.

Marketing Science

University of Toronto (CA), Carnegie Mellon University (US)

Openalex Percentile: Top 6%

Sharing Economy and Platforms

DOI Source OpenAlex

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The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb — Nitin Mehta, Mohsen Foroughifar · Marketing Science (2026) | TGRS Research Map | TGRS