Understanding Agribusiness Models in the Bamboo Sector: A Case From Central Luzon, Philippines

The Philippine bamboo industry represents a significant economic and environmental sector, characterized by its versatility, rapid growth, and rising global demand. This research aims to define the bamboo industry in Central Luzon and evaluate the business models of 36 registered bamboo enterprises under the Department of Trade and Industry’s (DTI) Bamboo Industry Cluster, utilising the Business Model Canvas (BMC) framework. A descriptive quantitative design was utilized, employing total population sampling and a structured questionnaire validated by domain experts. The findings indicate that the majority of enterprises operate on a micro-scale, depending on self-financing, backyard sourcing, and manual production techniques. Desirability is rooted in specific customer segments and value propositions that emphasize environmental sustainability and artistic expression. Feasibility is enhanced by informal networks, referrals, and cooperative partnerships; however, it is limited by restricted capital, automation challenges, and a consistent supply of bamboo. Viability is achieved through lean operations and income diversification, with numerous enterprises reporting modest profits and alternative revenue streams from farming, non-bamboo products, and machinery rentals. The results underscore the need to enhance innovation capacity, institutional support, market access, and value chain integration. Recommendations include strengthening procurement policies, semi-mechanization, IP protection, and shared service facilities. The study offers a strategic analysis of the potential for local bamboo enterprises to achieve sustainability, competitiveness, and social inclusivity as catalysts for rural development and ecological resilience.