Home Protection: Frances Willard’s Anti-Monopoly Crusade

Abstract The neo-Brandeisian anti-monopoly movement that emerged in the United States following the 2008 financial crisis provides a new perspective on anti-monopoly thought, politics, and practice in the less recent past. The “home protection” crusade led by renowned temperance activist Frances Willard is a case in point. To combat addiction, domestic violence, and child abuse, Willard joined like-minded temperance activists in the 1870s to form the Woman’s Christian Temperance Union, a grassroots women-led social movement to ban the “liquor traffic.” To free the nation from its “ monopoly in sin ,” Willard opposed federal alcohol taxes and municipal liquor-retailing licensing fees. Inspired by the utopian journalist Edward Bellamy and the Fabian socialists Sidney and Beatrice Webb, Willard reinvented herself in the 1890s as a Christian socialist committed to improving the living conditions of the poor—an anti-monopoly ideal more expansive than anything championed by the lawmakers who drafted the 1890 law known today as the Sherman Act.

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Publication Details

Journal
The Business History Review
Published
2026-09-28
DOI
https://doi.org/10.1017/s0007680526102050
Primary Topic
American History and Culture
Type
article
Field-Weighted Citation Impact
0.00
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article

Home Protection: Frances Willard’s Anti-Monopoly Crusade

Richard R. John
The Business History Review
American History and Culture
article

Home Protection: Frances Willard’s Anti-Monopoly Crusade

Richard R. John
article en

Abstract

Abstract The neo-Brandeisian anti-monopoly movement that emerged in the United States following the 2008 financial crisis provides a new perspective on anti-monopoly thought, politics, and practice in the less recent past. The “home protection” crusade led by renowned temperance activist Frances Willard is a case in point. To combat addiction, domestic violence, and child abuse, Willard joined like-minded temperance activists in the 1870s to form the Woman’s Christian Temperance Union, a grassroots women-led social movement to ban the “liquor traffic.” To free the nation from its “ monopoly in sin ,” Willard opposed federal alcohol taxes and municipal liquor-retailing licensing fees. Inspired by the utopian journalist Edward Bellamy and the Fabian socialists Sidney and Beatrice Webb, Willard reinvented herself in the 1890s as a Christian socialist committed to improving the living conditions of the poor—an anti-monopoly ideal more expansive than anything championed by the lawmakers who drafted the 1890 law known today as the Sherman Act.

The Business History Review
Columbia University (US)
Openalex Percentile: Top 10%
American History and Culture
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