Creativity in entrepreneurship and marketing students

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Creative thinking capabilities can be better stimulated when the study or work context is more conducive to such behaviors. Institutions and firms should therefore focus on providing tasks that reflect real-world business challenges, granting greater work autonomy and flexibility to learners, setting assignments that are visually and emotionally engaging and using competition as a means of motivation. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.