The €2.18 consumer

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Sustainability claims on beer command a real price premium, but only from health-oriented and physically active buyers, while fair trade and community support claims reduce what mainstream consumers are willing to pay. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.