Study shows limitations on overhead data when appealing to some Gen Z donors

Traditionally, nonprofit fundraising appeals have ­focused on storytelling—often in the form of evocative imagery and accompanying text—and data showing impact and effectiveness.

Publication Details

Journal
Nonprofit Business Advisor
Published
2026-09-16
DOI
https://doi.org/10.1002/nba.33256
Primary Topic
Nonprofit Sector and Volunteering
Type
article
Field-Weighted Citation Impact
0.00
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article

Study shows limitations on overhead data when appealing to some Gen Z donors

Nonprofit Business Advisor
Nonprofit Sector and Volunteering
article

Study shows limitations on overhead data when appealing to some Gen Z donors

article en

Abstract

Traditionally, nonprofit fundraising appeals have ­focused on storytelling—often in the form of evocative imagery and accompanying text—and data showing impact and effectiveness.

Nonprofit Business AdvisorVol. 2026(445)
Openalex Percentile: Top 4%
Nonprofit Sector and Volunteering
DOISourceOpenAlex
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Study shows limitations on overhead data when appealing to some Gen Z donors · Nonprofit Business Advisor (2026) | TGRS Research Map | TGRS