BYJU’S: An Edtech Startup Star Which Lost Its Lustre to Accounting Mistakes
This case examined the accounting and financial-reporting issues that emerged during the rapid rise and subsequent decline of BYJU’S, once regarded as the leading company in India’s educational-technology sector. Founded by engineer and teacher Byju Raveendran, BYJU’S became India’s first edtech unicorn and was valued at US$22 billion in 2022. The company subsequently attracted scrutiny from investors, auditors, the media, and other stakeholders because of delays in completing its audited financial statements and concerns surrounding its revenue-recognition practices. Its valuation later declined substantially from its 2022 peak. The case enabled students to examine BYJU’S revenue model, evaluate its revenue-recognition practices, and assess how accounting treatments affected the company’s financial statements and stakeholder confidence. It also allowed students to consider the implications of an auditor’s resignation for corporate governance and financial-reporting credibility. The case was designed for undergraduate and postgraduate courses in Financial Accounting and Financial Reporting. After analyzing the case, students should be able to apply relevant revenue-recognition principles, identify potentially problematic accounting practices, and evaluate their financial and governance consequences.
Authors
- Shivani Inder (ORCID: https://orcid.org/0000-0002-4805-4118)
- Prakash Singh (ORCID: https://orcid.org/0000-0002-7486-5272)
Institutions
- Chitkara University (IN)
- Indian Institute of Management Lucknow (IN)
Publication Details
- Journal
- Asian Journal of Management Cases
- Published
- 2026-09-15
- DOI
- https://doi.org/10.1177/09728201261481240
- Primary Topic
- Innovations and Analysis in Business and Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00