A three-way interaction model of women entrepreneurial behavior: evidence from India

Purpose This study explores the connection between entrepreneurial self-efficacy (ESE) and entrepreneurial mindset, entrepreneurial knowledge, and entrepreneurial intention. Based on theory of planned behavior TPB), social cognitive theory (SCT), and self-determination theory (SDT), this study investigates the connection between entrepreneurial intention and entrepreneurial behavior. A conceptual model showing the double moderation of risk-taking and entrepreneurial competencies in strengthening the relationship between entrepreneurial intention and behavior has been tested. Design/methodology/approach Data were collected from 392 women entrepreneurs from India. We first checked the measurement properties of the survey instrument by conducting confirmatory factor analysis. Second, the proposed hypotheses were examined through multiple regression and PROCESS macro. Findings The analysis shows that (1) ESE, entrepreneurial mindset, and entrepreneurial knowledge are significant predictors of entrepreneurial intention, and (2) entrepreneurial intention is positively associated with entrepreneurial behavior. The results also support the finding that risk-taking and entrepreneurial competencies collectively increase the intensity of the link between entrepreneurial intention and entrepreneurial behavior. Originality/value This three-way interaction between entrepreneurial intention, risk-taking, and entrepreneurial competencies makes a novel contribution to the burgeoning entrepreneurship literature, especially in the context of women entrepreneurs. The findings offer insights into the behavior of women entrepreneurs in India. The study highlights the theoretical contributions and offers some insights into emerging women entrepreneurs.