Automated Detection of Deceptive Design Patterns (Dark Patterns) In E-Commerce Websites

Online shopping has made product discovery and purchasing faster, but the same interfaces can also contain deceptive design practices known as dark patterns.These patterns can create false urgency, hide important costs, make unwanted options more prominent, encourage forced actions, or make cancellation difficult.Such practices can affect informed consumer choice and reduce trust in digital commerce.This paper presents a proposed automated detection framework for identifying dark patterns on e-commerce websites using web scraping, user-interface feature extraction, rule-based checks, and machine learning.The system accepts a website URL, collects visible text and selected interface elements, converts them into structured features, and classifies possible patterns such as fake countdown timers, hidden costs, forced enrolment, misleading choice presentation, scarcity messages, and hard-to-cancel flows.Instead of returning only a binary decision, the proposed system stores evidence and produces a pattern label, confidence score, and human-readable explanation.The paper reviews existing research on large-scale dark-pattern detection and consumer protection, describes the proposed architecture, and discusses an evaluation framework using precision, recall, F1-score, false-positive rate, and category-level performance.The work is intended as a practical research direction for analysing e-commerce interfaces, including commonly used shopping platforms, without assuming that a particular platform contains a deceptive pattern unless the system provides evidence.The proposed approach aims to support transparent shopping, research, and responsible interface design.

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Publication Details

Journal
International Journal of Innovative Research in Technology
Published
2026-09-16
DOI
https://doi.org/10.64643/ijirt.208536-459
Primary Topic
Spam and Phishing Detection
Type
article
Field-Weighted Citation Impact
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article

Automated Detection of Deceptive Design Patterns (Dark Patterns) In E-Commerce Websites

Snehal Dattatray Dhore, Avinash Dinkar Gogawale, Ashwini Sanjay Gagare, Pratiksha Rohidas Patil et al.
International Journal of Innovative Research in Technology
Spam and Phishing Detection
article

Automated Detection of Deceptive Design Patterns (Dark Patterns) In E-Commerce Websites

Snehal Dattatray Dhore, Avinash Dinkar Gogawale, Ashwini Sanjay Gagare, Pratiksha Rohidas Patil, Arvind Jagdish Rebari
article en

Abstract

Online shopping has made product discovery and purchasing faster, but the same interfaces can also contain deceptive design practices known as dark patterns.These patterns can create false urgency, hide important costs, make unwanted options more prominent, encourage forced actions, or make cancellation difficult.Such practices can affect informed consumer choice and reduce trust in digital commerce.This paper presents a proposed automated detection framework for identifying dark patterns on e-commerce websites using web scraping, user-interface feature extraction, rule-based checks, and machine learning.The system accepts a website URL, collects visible text and selected interface elements, converts them into structured features, and classifies possible patterns such as fake countdown timers, hidden costs, forced enrolment, misleading choice presentation, scarcity messages, and hard-to-cancel flows.Instead of returning only a binary decision, the proposed system stores evidence and produces a pattern label, confidence score, and human-readable explanation.The paper reviews existing research on large-scale dark-pattern detection and consumer protection, describes the proposed architecture, and discusses an evaluation framework using precision, recall, F1-score, false-positive rate, and category-level performance.The work is intended as a practical research direction for analysing e-commerce interfaces, including commonly used shopping platforms, without assuming that a particular platform contains a deceptive pattern unless the system provides evidence.The proposed approach aims to support transparent shopping, research, and responsible interface design.

International Journal of Innovative Research in TechnologyVol. 13(5)
G.S. Science, Arts And Commerce College (IN)
Openalex Percentile: Top 4%
Spam and Phishing Detection
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