Deciphering takeover premiums: what resources of target firms drive takeover premiums?

Although paying takeover premiums to target firms is often identified as a key factor contributing to the frequent failures observed in mergers and acquisitions (M&As), existing studies have offered limited insights into the specific drivers behind takeover premiums. Therefore, this study adopts the lens of the resource-based view (RBV) to investigate the target firms’ resources that lead acquirers to offer takeover premiums. By analyzing 660 Chinese M&As, our findings indicate that the marketing and technology resources within target firms increase takeover premiums. In contrast, product and human resources do not significantly impact the takeover premiums.

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Publication Details

Journal
The Journal of Marketing Theory and Practice
Published
2026-09-15
DOI
https://doi.org/10.1080/10696679.2026.2732214
Primary Topic
Corporate Finance and Governance
Type
article
Field-Weighted Citation Impact
0.00
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article

Deciphering takeover premiums: what resources of target firms drive takeover premiums?

Kaiwen Zhang, Lixun Su, Yuan Wen, Dong Liu et al.
The Journal of Marketing Theory and Practice
Corporate Finance and Governance
article

Deciphering takeover premiums: what resources of target firms drive takeover premiums?

Kaiwen Zhang, Lixun Su, Yuan Wen, Dong Liu, Daoqin Han
article en

Abstract

Although paying takeover premiums to target firms is often identified as a key factor contributing to the frequent failures observed in mergers and acquisitions (M&As), existing studies have offered limited insights into the specific drivers behind takeover premiums. Therefore, this study adopts the lens of the resource-based view (RBV) to investigate the target firms’ resources that lead acquirers to offer takeover premiums. By analyzing 660 Chinese M&As, our findings indicate that the marketing and technology resources within target firms increase takeover premiums. In contrast, product and human resources do not significantly impact the takeover premiums.

The Journal of Marketing Theory and Practice
Eastern Kentucky University (US), California State University System (US), Jilin University of Finance and Economics (CN), University of Illinois at Springfield (US)
Industry, innovation and infrastructure
Openalex Percentile: Top 4%
Corporate Finance and Governance
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Deciphering takeover premiums: what resources of target firms drive takeover premiums? — Kaiwen Zhang, Lixun Su, et al. · The Journal of Marketing Theory and Practice (2026) | TGRS Research Map | TGRS