Analyzing Customer Lifetime Value in Digital Banking: A PPF-AHP Based Criterion Prioritization Approach

{"In":[0,25],"the":[1,28,41,105,109,120],"modern":[2],"banking":[3,106],"ecosystem,":[4],"shaped":[5],"by":[6],"digital":[7,66],"transformation":[8],"and":[9,68,91,94,139,163],"intense":[10],"competition,":[11],"focusing":[12],"limited":[13],"resources":[14],"on":[15,119],"high-value":[16],"customers":[17],"is":[18,76],"a":[19,37,44,48,154],"fundamental":[20],"requirement":[21],"for":[22,158],"corporate":[23],"sustainability.":[24],"this":[26,74,127],"context,":[27],"concept":[29],"of":[30,53,58,73,122,142],"\\"Customer":[31],"Lifetime":[32],"Value\\"":[33],"(CLV)":[34],"serves":[35],"as":[36,63],"strategic":[38],"compass.":[39],"However,":[40],"criteria":[42,132],"determining":[43],"customer's":[45],"value":[46,103],"to":[47,77,149],"bank":[49,151],"consist":[50],"not":[51],"only":[52],"financial":[54],"ratios":[55],"but":[56],"also":[57],"difficult-to-measure,":[59],"subjective":[60],"elements":[61],"such":[62],"risk":[64],"perception,":[65],"adaptation,":[67],"loyalty.":[69],"The":[70,145],"primary":[71],"objective":[72],"study":[75],"prioritize":[78],"six":[79],"main":[80],"criteria;":[81],"Financial":[82],"Capacity,":[83],"Risk":[84],"Profile,":[85],"Spending":[86],"Behaviours,":[87],"Digital":[88],"Integration,":[89],"Loyalty,":[90],"Demographic":[92],"Factors":[93],"their":[95],"associated":[96],"sub-criteria":[97],"that":[98],"shape":[99],"credit":[100],"card":[101],"customer":[102,137],"in":[104,136],"sector":[107],"using":[108],"Proportional":[110],"Picture":[111],"Fuzzy":[112],"Analytic":[113],"Hierarchy":[114],"Process":[115],"(PPF-AHP)":[116],"method.":[117],"Based":[118],"insights":[121],"three":[123],"senior":[124],"industry":[125],"experts,":[126],"model":[128],"mathematically":[129],"demonstrates":[130],"which":[131,140],"are":[133,141],"most":[134],"decisive":[135],"valuation":[138],"secondary":[143],"importance.":[144],"research":[146],"findings":[147],"aim":[148],"provide":[150],"managers":[152],"with":[153],"scientifically":[155],"grounded":[156],"roadmap":[157],"budget":[159],"planning,":[160],"product":[161],"development,":[162],"risk-based":[164],"pricing":[165],"strategies.":[166]}