Earn the trust, then cut the packaging

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Young online shoppers in emerging markets will not trade personal safety for sustainability, so brands must first win verified seller status and only then remove the packaging layers that regulators and cost pressure are forcing them to lose. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.