Data show continued growth in peer‐to‐peer fundraising for 2025

Data show continued growth in peer-to-peer fundraising for 2025 N ew research shows that total revenues for 2025's 30 largest U.S. peer-to-peer fundraising campaigns increased some 3.4% over the prior year, logging the fourth year of growth that began after the COVID-19 pandemic.In total, the top P2P campaigns raised a combined $1.17 billion in revenue, up about $30 million from 2024 levels, according to the Peer-to-Peer Fundraising Thirty, an annual survey conducted by the Peer-to-Peer Professional Forum.According to the report, the 2025 totals for the top 30 P2P campaigns continued a gradual return to baseline revenues and participation rates that major P2P events have typically seen.But they're still a far cry from pre-pandemic levels, when the 2019 Top 30 brought in $1.37 billion, the sector's high-water mark.According to the 2025 report, 23 of the Top 30 campaigns posted revenue growth.And participation in Top 30 events also saw a solid increase over the prior year, with an estimated 2.63 million people taking part, compared to roughly 2.54 million the year before.Sone other notable findings from the report include: • America's largest peer-to-peer fundraising program remained the American Heart Association's Heart Walk, which raised $121 million for the group.The Heart Walk also recorded the largest year-over-year dollar increase with an $11 million gain.• The Cleveland Clinic's VeloSano, which snagged the 30th spot, raised $14.504,865, a $504,865 increase over the amount required to make the Top 30 in 2024.• The ALSAC/St.Jude Children's Research Hospital's PLAY LIVE campaign returned to the Top 30 for the first time since 2021, ranking 22nd.• The American Cancer Society's Making Strides Against Breast Cancer, ranked 8th by revenue, saw the largest increase in participation, adding 68,823 walkers in 2025 for a total of 931,383 supporters.• Memorial Sloan Kettering Cancer Center's Cycle for Survival achieved the highest percentage growth in participation, increasing 13% to reach 26,000 participants.• With three programs each on the list, ALSAC/St.Jude Children's Research Hospital and Blood Cancer United led