Strategizing Telecommunications in Bengaluru: Assessing the Impact of New Technology Adoption on Product Development

ABSTRACT The research aims to examine the consequences of new technology implementation in product development among the telecommunications industry in Bengaluru. Primarily, this research intends to observe how the implementation of new technologies impacts telecommunications companies' capacity to advance and modernize their products. The TAM theory is used as a theoretical framework to estimate users' adoption of new technology in the telecommunications sector. The research uses a sequential exploratory method to assess the impact of new technology implementation on product development. Data are gathered through a structured questionnaire. The results show that new technology adoption increases product creation efficiency and modernization. In which a supportive organizational culture and leadership are important for its success. This study advised that planned investment choices, highlighting areas like AI for customer experience, the importance of dealing with resistance to change, the high costs, and the need for strong leadership and effective change management is to drive successful adoption.