Start at the Finish Line
Try this exercise: when planning a major gift strategy, start with the outcome you want and work backward. Identify the key goal, then map the conversations, introductions, cultivation steps and major decisions that will be required to achieve it. This flipped approach can reveal blind spots and help you shape a more comprehensive roadmap for success.
Publication Details
- Journal
- The major gifts report
- Published
- 2026-09-11
- DOI
- https://doi.org/10.1002/mgr.32891
- Primary Topic
- Educational Leadership and Practices
- Type
- article
- Field-Weighted Citation Impact
- 0.00