Two Signs Your Prospect Is Unlikely to Convert

If you've put significant effort toward cultivating a prospect but haven't made much headway after two months, it may be time to wind down communications and share that energy with other potential donors. “The above two concern me a lot more than perceived capacity,” Eskin adds. “Major gifts are made much more due to interest in the cause than financial capacity to make a gift.” Source: Jim Eskin, Founder, Eskin Fundraising Training, San Antonio, TX. Phone (210) 415-3748. Email: [email protected]. Website: eskinfundraisingtraining.com