Frontiers: Discrimination Against Femininity in Headshots: A Field Experiment with AI-Enabled Controllable Stimuli Generation
Using AI-generated headshots that vary only in femininity, a field experiment finds that consumers discriminate against femininity independently of gender identity.
Authors
- Olivier Toubia (ORCID: https://orcid.org/0000-0001-7493-9641)
- Lan Luo (ORCID: https://orcid.org/0000-0001-8189-4162)
Institutions
- Yale University (US)
- Columbia University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-09-10
- DOI
- https://doi.org/10.1287/mksc.2024.1176
- Primary Topic
- Ethics and Social Impacts of AI
- Type
- article
- Field-Weighted Citation Impact
- 0.00