Management accounting in the digital age: investigating the impact of big data analytics on decision-making processes

Abstract The study intended to examine the role of Big Data Analytics (BDA) affects on decision making practices in banking industry in Kingdom of Bahrain. The sampling method is used and relies on a descriptive analytical approach through a questionnaire to collect data from selected employees of a selected bank. To obtain the results, the study collected 90 respondents with multiple designations and profiles in banking sector who are dealing with big data in their routine working activities. The study revealed that there is a statistically significant positive correlation between BDA and decision-making timeliness, accuracy, and organizational performance enhancement. Furthermore, the research established a definite influence on improving risk management. To gain a sustained competitive edge, the study recommends implementing BDA in company strategy development, digital infrastructure improvement, and the development of human capital. This will strengthen the overall banking performance in Bahrain as well as reinforce the competitive advantage of banks. The implication of this study helps the policy makers, and leadership in the banking sector to deeply understand their decision outcome and have comprehensive plan before their key decision-making process.