Health Care Corporate Sponsorships in North American Professional Sports Leagues
This cross-sectional study examines trends in professional sports league jersey sponsorship by health care delivery organizations across 4 major North American professional sports leagues.
Authors
- Adam A. Markovitz (ORCID: https://orcid.org/0000-0002-4660-6978)
- Lucas C. Zarling (ORCID: https://orcid.org/0000-0003-3557-2351)
- Roshan Panchanathan
- Kylie Cullinan
- Terrence T. Liu
Institutions
- University of Utah (US)
- University of Michigan (US)
- University of Colorado Anschutz Medical Campus (US)
- The University of Texas Southwestern Medical Center (US)
Publication Details
- Journal
- JAMA Network Open
- Published
- 2026-09-09
- DOI
- https://doi.org/10.1001/jamanetworkopen.2026.32961
- Primary Topic
- Healthcare Policy and Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00