How India’s small retailers are going digital

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Growing customer demand, convenience, efficiency and greater scope to boost sales and market reach are among key reasons why small retailers should consider incorporating digital technologies into their businesses. A feasible starting point would be to initially adopt a single technology for digital payments or one that enhances operations. Consideration of cost, ease of use and perceived value should be integral to any decision to adopt. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.