The promise of dwelling – Affective encounters with ‘not yet’ data

Research on affective encounters is necessarily embodied and entangled with elusive, often affect-drenched data. In this paper, we show how our study of Zagreb’s Museum of Broken Relationships benefited from methodological innovations in organisational studies involving affective ethnography and ‘not-yet’ data. Drawing on the theorising of Martin Heidegger, we also reflect on our attempts to dwell in elusive, more-than-representational data through the use of multimodal arts-based methods: writing with resonance, poetry and illustration. We suggest that our poetic dwelling illuminated and helped materialise the immaterial, fostering an affective form of sensemaking concerning the spatial, temporal and material intensities of affective encounters. We reflect on the promise of dwelling in data for analysing differently, knowing differently, and researching differently within and beyond highly-charged atmospheres such as our context.

Authors

Institutions

Publication Details

Journal
Marketing Theory
Published
2026-09-07
DOI
https://doi.org/10.1177/14705931261480400
Primary Topic
Management and Organizational Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
article

The promise of dwelling – Affective encounters with ‘not yet’ data

Victoria Rodner, Stephanie O’Donohoe, Jing Yuan
Marketing Theory
Management and Organizational Studies
article

The promise of dwelling – Affective encounters with ‘not yet’ data

Victoria Rodner, Stephanie O’Donohoe, Jing Yuan
article en

Abstract

Research on affective encounters is necessarily embodied and entangled with elusive, often affect-drenched data. In this paper, we show how our study of Zagreb’s Museum of Broken Relationships benefited from methodological innovations in organisational studies involving affective ethnography and ‘not-yet’ data. Drawing on the theorising of Martin Heidegger, we also reflect on our attempts to dwell in elusive, more-than-representational data through the use of multimodal arts-based methods: writing with resonance, poetry and illustration. We suggest that our poetic dwelling illuminated and helped materialise the immaterial, fostering an affective form of sensemaking concerning the spatial, temporal and material intensities of affective encounters. We reflect on the promise of dwelling in data for analysing differently, knowing differently, and researching differently within and beyond highly-charged atmospheres such as our context.

Marketing Theory
University of Edinburgh (GB)
Openalex Percentile: Top 4%
Management and Organizational Studies
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

The promise of dwelling – Affective encounters with ‘not yet’ data — Victoria Rodner, Stephanie O’Donohoe, et al. · Marketing Theory (2026) | TGRS Research Map | TGRS