AI-Driven Personalization and Customer Engagement in Digital Markets: Evidence from a Five-Year Panel Dataset (2021–2025)

Authors

Publication Details

Journal
HAL (Le Centre pour la Communication Scientifique Directe)
Published
2026-09-05
DOI
https://doi.org/10.59324/ejahss.2026.3(5).07
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
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article

AI-Driven Personalization and Customer Engagement in Digital Markets: Evidence from a Five-Year Panel Dataset (2021–2025)

Võ Lê Quỳnh Lam
HAL (Le Centre pour la Communication Scientifique Directe)
AI in Service Interactions
article

AI-Driven Personalization and Customer Engagement in Digital Markets: Evidence from a Five-Year Panel Dataset (2021–2025)

Võ Lê Quỳnh Lam
article en

Abstract

No abstract available for this paper.
HAL (Le Centre pour la Communication Scientifique Directe)
Openalex Percentile: Top 8%
AI in Service Interactions
DOISourceOpenAlex
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