Perception of Post-Graduate Students on the Effectiveness of Communication Channels for Information Sharing among Federal Universities in North-West Zone, Nigeria

This study examined postgraduate students' perceptions of the effectiveness of communication channels used for information sharing in federal universities in the North-West zone of Nigeria. The research pursued two objectives: to identify the communication channels most frequently used by these universities to disseminate information to postgraduate students, and to assess students' perceptions of the effectiveness of these channels in terms of timeliness, accessibility, clarity, reliability, and suitability. A descriptive survey design was adopted. Of 341 questionnaires administered to postgraduate students drawn from six federal universities in the zone, 334 were validly completed and analysed, using a structured, expert-validated questionnaire whose reliability was confirmed through a Cronbach's alpha pilot test. Data were analysed using descriptive statistics. The findings show that students hold a hybrid orientation toward communication, favouring digital channels such as SMS, email, and social media for speed and convenience, while depending on physical meetings, seminars, and noticeboards for clarity and reassurance on high-stakes academic matters. Despite this readiness to engage with multiple channels, respondents rated the current institutional communication system as largely ineffective, with more than seventy percent expressing dissatisfaction across all five dimensions assessed. The study concludes that federal universities in the region need a deliberate hybrid communication policy that matches channel richness to message complexity, supported by stronger digital infrastructure. Its originality lies in offering an empirically grounded, zone-specific account of postgraduate communication needs, an area which previous studies have addressed mainly at the undergraduate level or without attention to the particular pressures of postgraduate research timelines.

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Publication Details

Journal
Azman University International Journal of Management and Social Sciences
Published
2026-09-05
DOI
https://doi.org/10.67523/auijmss.v1i1.015
Primary Topic
Impact of Technology on Adolescents
Type
article
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article

Perception of Post-Graduate Students on the Effectiveness of Communication Channels for Information Sharing among Federal Universities in North-West Zone, Nigeria

Sani Mohammed Gwarzo, Dahiru Abubakar Gadaka
Azman University International Journal of Management and Social Sciences
Impact of Technology on Adolescents
article

Perception of Post-Graduate Students on the Effectiveness of Communication Channels for Information Sharing among Federal Universities in North-West Zone, Nigeria

Sani Mohammed Gwarzo, Dahiru Abubakar Gadaka
article en

Abstract

This study examined postgraduate students' perceptions of the effectiveness of communication channels used for information sharing in federal universities in the North-West zone of Nigeria. The research pursued two objectives: to identify the communication channels most frequently used by these universities to disseminate information to postgraduate students, and to assess students' perceptions of the effectiveness of these channels in terms of timeliness, accessibility, clarity, reliability, and suitability. A descriptive survey design was adopted. Of 341 questionnaires administered to postgraduate students drawn from six federal universities in the zone, 334 were validly completed and analysed, using a structured, expert-validated questionnaire whose reliability was confirmed through a Cronbach's alpha pilot test. Data were analysed using descriptive statistics. The findings show that students hold a hybrid orientation toward communication, favouring digital channels such as SMS, email, and social media for speed and convenience, while depending on physical meetings, seminars, and noticeboards for clarity and reassurance on high-stakes academic matters. Despite this readiness to engage with multiple channels, respondents rated the current institutional communication system as largely ineffective, with more than seventy percent expressing dissatisfaction across all five dimensions assessed. The study concludes that federal universities in the region need a deliberate hybrid communication policy that matches channel richness to message complexity, supported by stronger digital infrastructure. Its originality lies in offering an empirically grounded, zone-specific account of postgraduate communication needs, an area which previous studies have addressed mainly at the undergraduate level or without attention to the particular pressures of postgraduate research timelines.

Azman University International Journal of Management and Social SciencesVol. 1(1)
Bayero University Kano (NG)
Industry, innovation and infrastructure
Openalex Percentile: Top 4%
Impact of Technology on Adolescents
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