A Translational Approach to Research in Sport Sponsorship and Event Marketing: 20 Years of Journal of Advertising Research (2006–2025)
Sport marketing’s role in the history of advertising is extensive, from appearances by beloved athletes in some of television’s most endearing advertising campaigns to Apple’s legendary Super Bowl ...
Authors
- Jonathan A. Jensen (ORCID: https://orcid.org/0000-0002-9949-077X)
- Angeline Close Scheinbaum (ORCID: https://orcid.org/0000-0003-4770-0277)
Institutions
- Mitchell Institute (US)
- Clemson University (US)
- Texas A&M University (US)
Publication Details
- Journal
- Journal of Advertising Research
- Published
- 2026-09-04
- DOI
- https://doi.org/10.1080/00218499.2026.2712890
- Primary Topic
- Sports, Gender, and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00