Smart Tourism Destination Strategies for Sustainable Value Creation

ABSTRACT This study aims to investigate how smart tourism destination attributes influence destination coolness and prestige and how these perceptions subsequently affect travel experience satisfaction, eudaimonic well‐being, and passionate desire to revisit. It further examines the moderating role of security and privacy concerns in these relationships. Data were collected from tourists who had visited a smart tourism destination in the past year, and the proposed model was tested using “partial least squares structural equation modeling” (PLS‐SEM). The results reveal that accessibility, informativeness, interactivity, and personalization influence destination coolness, whereas smart tourism resources, informativeness, interactivity, and personalization significantly affect destination prestige. Both destination coolness and prestige positively influenced travel experience satisfaction, which in turn enhances tourists' eudaimonic well‐being and passionate desire to revisit. Security/privacy concerns were found to weaken the positive effects of smart tourism resources and personalization on destination coolness and prestige. This study contributes to smart tourism research by proposing a comprehensive model that integrates core, augmented, and facilitating destination attributes; empirically demonstrating how these attributes shape destination coolness and prestige and revealing their subsequent effects on satisfaction, eudaimonic well‐being, and passionate desire to revisit; and finally introducing security/privacy concerns as a key moderating factor influencing these relationships.