Does digital trade reduce export barriers for female-led SMEs in Sub-Saharan Africa?

Abstract This study examines whether digital trade adoption helps female-led small and medium-sized enterprises (SMEs) in Sub-Saharan Africa (SSA) overcome disadvantages in export markets. Using firm-level data from the World Bank Enterprise Surveys covering 8079 firms across 26 countries in 2023–2024, we estimate export participation and export intensity models that explicitly address endogeneity and selection bias. The results show that female-led SMEs face a significant disadvantage in export market entry. However, this disadvantage is substantially mitigated by digital trade adoption, particularly through website ownership. In contrast, electronic payment technologies do not consistently moderate the gender-export gap. Heterogeneity analyses indicate that the mitigating role of digital trade is strongest among small firms, service-sector enterprises, and in specific sub-regions. Overall, the findings suggest that digital trade can reduce gender-based export barriers, but its effectiveness depends on the type of digital tool and the broader economic context.

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Publication Details

Journal
Small Business Economics
Published
2026-09-01
DOI
https://doi.org/10.1007/s11187-026-01271-y
Primary Topic
Global trade and economics
Type
article
Field-Weighted Citation Impact
0.00

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article

Does digital trade reduce export barriers for female-led SMEs in Sub-Saharan Africa?

Ariel Herbert Fambeu
Small Business Economics
Global trade and economics
article

Does digital trade reduce export barriers for female-led SMEs in Sub-Saharan Africa?

Ariel Herbert Fambeu
article en

Abstract

Abstract This study examines whether digital trade adoption helps female-led small and medium-sized enterprises (SMEs) in Sub-Saharan Africa (SSA) overcome disadvantages in export markets. Using firm-level data from the World Bank Enterprise Surveys covering 8079 firms across 26 countries in 2023–2024, we estimate export participation and export intensity models that explicitly address endogeneity and selection bias. The results show that female-led SMEs face a significant disadvantage in export market entry. However, this disadvantage is substantially mitigated by digital trade adoption, particularly through website ownership. In contrast, electronic payment technologies do not consistently moderate the gender-export gap. Heterogeneity analyses indicate that the mitigating role of digital trade is strongest among small firms, service-sector enterprises, and in specific sub-regions. Overall, the findings suggest that digital trade can reduce gender-based export barriers, but its effectiveness depends on the type of digital tool and the broader economic context.

Small Business Economics
University of Johannesburg (ZA)
National Research Foundation, University of Johannesburg
Gender equality
Openalex Percentile: Top 5%
Global trade and economics
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